Apple scheduled its Surprise and shine product conference for September 9 at company headquarters in Cupertino, beginning live transmission at 2:00 p.m. in Brasília and 6:00 p.m. in Lisbon. The gathering serves as the first product showcase helmed by John Ternus in his capacity as the technology firm’s chief executive officer.
John Ternus directs the presentation.
The scheduled two-hour broadcast features the iPhone 18 Pro and iPhone 18 Pro Max smartphones alongside the foldable iPhone Ultra, new Apple Watch Series 12 and Apple Watch Ultra 4 smartwatches, upgraded AirPods 5 headphones, and revisions to HomePod and Apple TV hardware. Engineers also prepared audio hardware updates for the event. The entire presentation will run for approximately two hours.
Streaming options and system requirements for the keynote
Viewers can watch the live video feed on the official Apple channel on YouTube starting at 10:00 a.m. Pacific time. The broadcast also supports smart television sets that integrate AirPlay 2 technology, as well as second-generation or newer Apple TV units.
Web browser viewing demands Safari on iOS 12 for hardware including the iPhone 7, fifth-generation iPad, and seventh-generation iPod touch models. Mac computer users must operate Safari on macOS Mojave 10.14 to access the official video player. Compatible third-party platforms run the feed through current builds of Google Chrome, Mozilla Firefox, and Microsoft Edge.
Apple will publish live text updates covering every announcement on Threads and Mastodon throughout the keynote.
Technical teams will release documentation regarding the new hardware through September 10. Additional device specifications will appear in developer portals following the live demonstration.
